2024
American Express
Launched a sustainable recycled-plastic card collection for American Express, earning strong client and consumer praise for innovation and impact.
Project type
Branding & Identity
Print Collateral
Digital Asset Management
Work & skills
Adobe Creative Suite
Print Mechanicals
Asset Suites
Guidelines
American Express pushed to move all of their products to recycled or reclaimed plastic starting in 2019. Our team of three members were the primary designers working on the updated design and on the production of the recycled plastic cards.
Lead in the development and launch of two different digital asset management systems for American Express, both using the Frontify platform. Provided ongoing client user support and overall management of these libraries, which included thousands of assets.
Primarily focused on brand development design and rollout including creation of asset suites, guidelines, print mechanicals, social media assets, digital asset management, as well as file creation and organization for client delivery.
