Working primarily in Figma, my team creates scalable email systems that support a wide range of digital marketing initiatives for Xbox. This includes sends applicable to a variety of user journeys; from weekly newsletters to fully bespoke, single-send campaigns tailored to specific game launches, accessories, and brand collaborations.

My role spans the full creative process, translating campaign goals into visually compelling, on-brand email experiences while maintaining flexibility across tiers and audiences. Each project balances strong visual storytelling with technical precision, ensuring consistency, responsiveness, and performance across platforms. These campaigns support Xbox’s evolving ecosystem while showcasing thoughtful design solutions at both high-volume and highly customized levels.